Welcome to the legacy of And On The Sixth Day, a fashion brand that has woven itself into the fabric of Manchester’s cultural history. The Sixth Day design was founded by Leo B. Stanley circa 1988 in his Afflecks Palace unit on Church Street, Manchester, which operated under various names before establishing itself as Identity by 1986. Over the decades, its presence grew, expanding to encompass half of the ground floor of Afflecks Palace, a dedicated space in Afflecks Arcade on Oldham Street, an additional outlet on the second floor of Afflecks Palace, and two further locations in the Royal Exchange.

Throughout the late 1980s, Identity evolved through diverse fashion movements, from Goth and Rockabilly to Indie and Casual, with its most notable chapter emerging during the Acid House era of 1988. It was during this vibrant period that the iconic “And on the Sixth Day, God Created MANchester” design was born, accompanied by the era’s signature baggy dungarees, jeans, and flares. Since its inception in 1988, this legendary phrase and design have become a cherished staple of Manchester’s cultural landscape, celebrated at football stadiums, immortalized in stone artworks across the city, and embraced by generations.

Now, in 2025, the revival of And On The Sixth Day as a fully realized ecommerce brand marks an exciting new chapter. Building on its rich heritage, the brand has reimagined this cultural icon for the modern era, launching a sophisticated online store to bring its timeless designs to a global audience. Whether one is rediscovering this legacy or encountering it for the first time, an invitation awaits to explore the collection—just a few clicks away.